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About Keepsake Ornaments
  1. Home
  2. About Keepsake Ornaments

This is how the magic comes to life

Keepsake Ornaments capture meaningful moments, honor special relationships, express who you are and help you relive timeless memories, year after year.

Artistry

Artistry

Keepsake artists add that little something extra when they create tiny masterpieces for your tree. Every detail is crafted with you in mind.

Innovation

Innovation

Keepsake artists and engineers create ornaments that do more than hang on a tree: they bring your story to life with light, sound and motion.

Storytelling

Storytelling

Whether you’re continuing a tradition or starting a new one, your tree tells your family’s story. It’s our privilege to craft ornaments that bring it to life.

Licensed

Fan favorites

Unforgettable characters and moments we love: these exclusive, official ornaments can be found only at Hallmark.

Personalization

Personalized

Add words or favorite photos to create an ornament that’s uniquely yours, or give a loved one a one-of-a-kind gift.

First in series

First in series

Begin a new tradition with a first in series ornament, then add to your story with a new release each year.

Count down to Christmas all year long

Keepsake Events

Keepsake events

There’s no need to wait for the holidays to get in the spirit. Join us throughout the year for events designed just for ornament fans.

See all events

Explore the 2021 Dream Book

Explore the 2021 Dream Book

Get a closer look at all the 2021 Keepsakes and find your favorites.

See the Dream Book

Shop Keepsake Ornaments

Shop Keepsake Ornaments

With hundreds to choose from, you’re sure to find a special Keepsake memento for everyone. Or, add to your own special collection.

Shop now

Keepsake Ornament Club

Keepsake Ornament Club enrollment is open!

Are you a Keepsakes fan? Maybe just a lover of all things holiday? At KOC, you can connect with collectors like you, and get exclusive perks, too. 2022 enrollment is open, so join today!

Join the Club

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Questions? We can help.

Who we are

In 1973, Hallmark launched the first small collection of Keepsake Ornaments. What began as glass balls and yarn figurines has grown to more than 8,500 ornaments past and present, and a reputation for quality, craft, and above all, spirit. Along the way, Keepsakes collectors began to search for the stories behind their favorite ornaments—so in 1987, the Keepsake Ornament Club (KOC) was founded to give our biggest fans the sneak peeks and exclusives they still enjoy all year round. Today, artistic innovations and light, sound and motion bring a new kind of magic to our ornaments—the kind that creates moments of wonder you’ll want to relive year after year. After all, Keepsake Ornaments are about creating, capturing and keeping memories, and that’s where real holiday magic begins.

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