All right, here’s the deal…

Earn points, get rewarded

Earn 10 points for every $1 you spend. 300 points equals $1 in rewards.*

Spend Reward Dollars

We’ll send them your way and you can use them in store or online. Or, convert your points to Reward Dollars whenever you want.*

Rack up Bonus Points

Take advantage of Bonus Point opportunities everyday.

Easy online access

View your reward and bonus dollars, convert your points and more.

Triple Points Events

Look for triple points events throughout the year to help you earn even faster.

Choose your Reward amount

In the “Convert Points” section, select the amount of Reward Dollars you want to cash in.

We’ll email them to you

Confirm your selection, and your Reward Dollars will arrive in your inbox in 2-3 days. Happy spending!

Crown Rewards Program Terms and Conditions and Frequently Asked Questions

*Save $5 on your next purchase: This member exclusive offer coupon will arrive in the Crown Rewards welcome email. Coupon is required to redeem offer in store and must be surrendered at time of purchase. To use on, online promo code must be used to redeem offer. Offer valid only at Hallmark Gold Crown stores in the U.S.A. or at on a single store/online visit. orders require U.S. billing and shipping addresses. Limit one offer per member whether in store or online. May not be combined with other offers, including coupons and promotional merchandise. May not be combined with any other offer requiring an online code. Crown Rewards Dollars cannot be used online with this offer. Not valid on gift card purchases, postage stamps, past purchases or sale and clearance-priced merchandise. Not valid on sites or apps other than Customer is responsible for any applicable sales tax and shipping and handling. No cash value. See store for any additional exclusions. Offer may be cancelled or modified at any time. This offer is exclusive for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law.

*Earn Points, Get Rewarded: Points may be converted into Reward Dollars once a member has earned 600 points in a given calendar year. The timing and delivery of the issuance of Reward Dollars will be at Hallmark’s discretion.

*Spend Reward Dollars: Members may convert points to rewards at any time on when the point balance is 1,500 or more.

*Free shipping for Crown Rewards members: Must sign in with Crown Rewards number to get offer. Valid for existing and new Crown Rewards members only at Not valid on past purchases. Offer may be cancelled or modified at any time. Applies to standard ground shipping only and excludes Sign & Send. orders require U.S. billing and shipping addresses.