This is how the magic comes to life
Keepsake Ornaments capture meaningful moments, honor special relationships, express who you are and help you relive timeless memories, year after year.
Keepsake artists add that little something extra when they create tiny masterpieces for your tree. Every detail is crafted with you in mind.
Keepsake artists and engineers create ornaments that do more than hang on a tree: they bring your story to life with light, sound and motion.
Whether you’re continuing a tradition or starting a new one, your tree tells your family’s story. It’s our privilege to craft ornaments that bring it to life.
Unforgettable characters and moments we love: these exclusive, official ornaments can be found only at Hallmark.
Add words or favorite photos to create an ornament that’s uniquely yours, or give a loved one a one-of-a-kind gift.
Count down to Christmas all year long
There’s no need to wait for the holidays to get in the spirit. Join us throughout the year for events designed just for ornament fans.
See all events
Explore the 2021 Dream Book
Get a closer look at all the 2021 Keepsakes and find your favorites.
See the Dream Book
Shop Keepsake Ornaments
With hundreds to choose from, you’re sure to find a special Keepsake memento for everyone. Or, add to your own special collection.
More ways to connect
Who we are
In 1973, Hallmark launched the first small collection of Keepsake Ornaments. What began as glass balls and yarn figurines has grown to more than 8,500 ornaments past and present, and a reputation for quality, craft, and above all, spirit. Along the way, Keepsakes collectors began to search for the stories behind their favorite ornaments—so in 1987, the Keepsake Ornament Club (KOC) was founded to give our biggest fans the sneak peeks and exclusives they still enjoy all year round. Today, artistic innovations and light, sound and motion bring a new kind of magic to our ornaments—the kind that creates moments of wonder you’ll want to relive year after year. After all, Keepsake Ornaments are about creating, capturing and keeping memories, and that’s where real holiday magic begins.